About Me


After graduating university with a degree in Physics, I got my first real job as a pre-/post sales engineer with a manufacturer of hardware/software-based bridges and routers in the data communications space. Traveling the world in this capacity, I got my first taste of selling to large businesses, marketing and supporting customers while troubleshooting multiprotocol routers in complex corporate environments. Later on, I became a product manager of a router product.

Finding the mixture of technology a fascinating and challenging combination, I pursued product management positions in young software companies selling B2B products, in a variety of industries – selling mostly in the US and in Europe. Along the way, I picked up an MBA in Marketing and I completed advanced studies in Electrical Engineering.

In 1999, I co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company’s successful sale five years later. From there, I joined V-Secure Technologies, a network security appliance manufacturer, serving in a similar capacity, until the company was successfully sold 20 months later. Most recently, I served as VP Marketing and Product Strategy for WorkLight, a “Web 2.0 for Business” software vendor. Straddling the worlds of “corporate business” and “consumer Web 2.0,” I became an early advocate and practitioner of using online and social marketing tools for marketing purposes.

Today, I am a product and marketing executive for an innovative enterprise software company. I am also a regular contributor to Fast Company magazine – check it out here.


The separation of our offline and online lives is becoming increasingly blurry. Ten years ago, many of us didn’t even have email accounts. Today, email is already slow, compared with alternative technologies. Increasingly, we are “always-on,” with a notebook computer in our briefcase (or backpack) and a smartphone in our pocket. And this is just the tip of the iceberg. In coming years, our lives will change in ways we never imagined; the way we interact with family, friends, and peers, and the way we do business. I am fascinated by this transformation from “always-off” to “always-on,” and by the behaviors of current and future generations, who have never known a world without the Internet. To explore these changes in depth, I am pursuing advanced studies in STS (Science, Technology, and Society) – focusing on the research of online behaviors. Learn more about STS here. I have also recently been selected as an International Scholar for 2011-2012 by the “Society for the History of Technology.”