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David Lavenda
Validation feels good. Real pain tells the truth.
Why Smart Founders Miss the Market
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“Interesting” is not a buying signal
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Polite feedback is not traction
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Real buyers show urgency and budget pressure
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No pain means no purchase
Urgency Exposes Real Needs

One Buyer. One Pain. One Market Bet.
The PMF Reality Check
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Pressure-test one buyer
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Isolate one painful use case
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Define one credible path to a paid pilot
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Cut everything else
Being Wrong Is Expensive. The PMF Reality Check Isn’t.
Being wrong means:
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Six months of building the wrong thing
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A launch with no referenceable customers
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A board update with no real traction
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A missed market window you don’t get back
The Meter is
Running
ContactMe
Start Your PMF Reality Check Today
Workshop
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